— PARTNER
Bridgestone Golf
— PROJECT NAME
The Bridgestone Braintrust
— WHAT I DID
Brand Strategy
Concept Development
Scriptwriting
To launch the new TOUR B Series golf ball, I helped define a strategic creative platform rooted in Bridgestone’s core identity as a tech and innovation company: “You’re not buying a ball; you’re hiring a team.” From there, I developed The Braintrust — a cast of lab-coat-wearing product experts, plus Tiger Woods, Chris Gotterup, Fred Couples, and more — and wrote the scripts for two :30 TV spots that brought the concept to life. The campaign debuted at the 2026 PGA Show and drove 20,000 pre-orders before the close of the exhibition.